INDUSTRIES / CPG
Strategy for CPG, where complexity hides the margin.
CPG businesses lose margin in places that are hard to see — trade spend that doesn't pay back, SKUs that don't earn their place, and channels that each demand something different. Vectasense finds where value actually leaks across the portfolio, prioritises the fixes including where AI pays, and proves the result.
Industry focus
Real pain, practical opportunities, and real business value led focus.
01
Key pain points
- Trade spend that's hard to attribute and often doesn't return.
- SKU proliferation quietly diluting margin.
- Growing retailer power compressing terms.
- Demand planning getting harder as channels fragment.
- Channel economics that differ more than the P&L reveals.
02
Key AI opportunities
- Demand planning and forecasting.
- Trade-promotion optimisation and revenue growth management.
- Assortment and SKU-rationalisation analytics.
- Supply-chain and production planning.
- Channel and pricing optimisation.
03
Key metrics to watch
The signals we measure first — and benchmark against comparable operators.
- Trade-spend ROI
- Gross margin by SKU & channel
- SKU productivity (revenue/margin per SKU)
- Forecast accuracy
- Net revenue management (price/mix realisation)
- Retailer concentration
We measure these against comparable operators and show you exactly where you stand — sourced and confidence-tiered. Book a diagnostic →
How we work
Evidence first, then a sequenced plan, then proof.
Vectasense builds one evidence-grounded view across your portfolio and channels — locating where trade spend isn't returning, which SKUs dilute margin, and where channel economics actually differ. It prioritises the highest-value moves and operates them, proving the result against a control.
Frequently asked questions
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Next step
Scope this industry view around the decision you need to make first.
Readiness check
Before funding an AI move, Vectasense checks whether the data, process, operating constraints, and proof design are ready enough for that opportunity to work.
Last updated: June 2026